As if they didn’t shoot themselves in the foot several times already, what with host Bob Costas’ thrill up the leg over Communism and the ruthless use of skier Bode Miller, NBC is intent on more self amputation. Why anyone watches the Today Show baffles me or any of their inane comedies. However, when it comes to the Olympics, it’s the only way to see it.
Knowing that, I guess the liberal media can’t help itself. NBC wants to take its hostage audience and ram down their propaganda. Even oldsters like Tom Brokaw, who purports to be an unbiased journalist, is getting sucked into this.
I’m confused. How about you? NBC News veteran Tom Brokaw narrated a commercial tonight on the Olympics. It was for an NBC Universal feature film. It seemed like a feature by Brokaw on Olympian Louie Zamperini. But it carried the NBC Universal logo, not NBC News. And midway through it turned into a commercial for Angelina Jolie’s “Unbroken,” a Universal movie due this year. Maybe Brokaw did commercials on air when he was on the Today show. But narrating a commercial for a movie? Is this what we’re calling ‘native advertising’– when the ads are indiscernible from the editorial? Brokaw never seemed the type. Who paid him? What are we to make of this? That he’s endorsing the movie? (No one’s even seen it.) Very strange stuff here. What next? Brian Williams touting “Despicable Me 3″?
Here’s the clip:
Make no mistake. This is the next wave. Knowing that people zip through ads or mute them, advertisers are going to want something for the big bucks they pay networks. Working it into the script will increase just as product placement got injected into movies.
Journalism has already whored itself up what with giveaways. Channel 5 has some purse thing going and other local stations have just given away cash in what the government would call bribes if a private company that didn’t support their propaganda did it.