Brewing up a Controversy

Bud Light is the official beer of the NFL. It’s made by Anheuser Busch, which used to be an American company based in St. Louis, but is now owned by a Belgian/Brazilian group.

Since NFL players started taking a knee, being associated with the NFL makes sponsors look un American. That’s not a position you want to be in with a public that likes to consume large quantities of beer while watching football.

Ace of Spades reports that the company is asking for consumer input on the issue.

In the wake of increased national anthem protests by NFL players, Anheuser-Busch is reconsidering its NFL sponsorship, likely because the protests are very unpopular among everyday Americans.

So the company set up a hotline for fans to call and give their thoughts about the protests and Anheuser-Busch’s sponsorship of the NFL. The number for the hotline is: 1-800-342-5283.

What does the hotline say?

When a customer calls the number, they are greeted by a recorded voice who gives them the opportunity to voice their opinions about the protests.

Now to be honest, I think this is bullshit. If you read the article, the hotline says very vague things. I think this is just a PR move — the idea being that people get less angry when they feel they’ve been heard, even if they don’t get their way.

Still, I also suppose that if they get enough feedback telling them the NFL is now a liability, they may at least have some #RealTalk with the NFL, and that may at least spur the NFL to reconsider suspending its rulebook to allow some idiots to take a knee.

Incidentally, I was wrong when I predicted that no one would be stupid enough to protest the national anthem last night, given that they were less than 24 hours after a mass shooting.

Two football players took the knee. I guess the owners and coaches don’t like money or having jobs.

Well, for one thing, I’ve never even heard of Budweiser considering ending its association with the NFL before now. I didn’t call for it. But, if they’re offering…

Whether this is on the level or just a marketing move to justify a decision they’ve already made, we don’t know. But I like the fact that they are reaching out to the vast flyover country knuckledragging patriots.

Wouldn’t hurt to give them a call.

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