Older people among us will remember the hit show “Cheers.” It was popular on NBC’s must see TV Thursday night lineup. It made big stars of Ted Danson, Kirstie Alley, Kelsey Grammer, John Ratzenberger, Woody Harrelson and Rhea Perlman.
Shelley Long was with it from the beginning and was a hit, too.
Then Ms. Long decided she had a higher calling in the movies. She left the show to fans’ disappointment and went on to make a few movies.
She was not the box office smash she thought she was. In fact, her career nosedived and she slipped away into irrelevance.
The others who stuck with the show used it as a springboard for bigger careers.
You wonder if Megyn Kelly is the new Shelley Long.
She was a hit on Fox News Channel. They kept giving her more time on the air, a bigger show in prime time and a role in big news events.
Still, she thought she was better than a cable news outlet. So when NBC dangled $$ in front of her, she dashed.
Kelly didn’t realize she might not translate that well on an alphabet network. She plunged in her summer show and now her daily gig looks dicey.
They have reportedly sunk $70 million into her show and efforts to promote her, but the public has put her outside the zone of totality. She’s not in the path of their viewership; not aligned with what people want to see.
Now she’s stooped to appearing on MSNBC, on shows she used to beat in the ratings.
Page Six reveals:
A big get with Harvey Weinstein accuser Lauren Sivan wasn’t big enough to pull Megyn Kelly out of her ratings slump.
Her “Megyn Kelly Today” viewership slipped from 0.77 ratings points on Monday to 0.54 ratings points on Tuesday of last week.
“It’s a possible all-time low for ‘Today.’ It may even be lower than her [Fox] cable show. [NBC News president] Noah [Oppenheim] and [NBC News and MSNBC chairman] Andy [Lack] are in big trouble,” a source told us.
Another source added, “That’s a big drop. They have to turn this around.”
Kelly also appeared for the first time on MSNBC earlier this week.
“It’s unthinkable. You don’t see Matt [Lauer] or Savannah [Guthrie] on MSNBC … It’s not a good sign.”
Kelly’s lackluster ratings are also dragging down “Kathie Lee & Hoda,” Page Six reported after Kelly’s hour of “Today” was down 32 percent as compared to a year ago, while “Kathie Lee & Hoda” fell 26 percent, and insiders are blaming that on Kelly’s “weak lead-in.”
Once you flop big, you greatly reduce your chance of a comeback. Ask Shelley Long.
If you can find her.