There is much breast beating and soul searching in Republican ranks after our 2012 loss. Everyone has an opinion about what we should do. In a great article in Americanthinker.com, Mark Rudov offers some advice. He is an expert on branding.
The GOP is now at a crossroads. Obama’s Candyland will fail, because socialism always fails, but those hooked on candy will beg for more. Republicans must, therefore, lay the groundwork now to reemerge with strength. If, instead, they wallow in self-pity and let critical time pass, they will lose again in 2016. They must present a refreshed face to the country.
The GOP can rebrand as the GNP, the Grand New Party, to end Candyland once and for all. How? Republicans must become republicans, those who faithfully defend the republic and honor the individual. Grand New Party and gross national product (also GNP) must become synonymous!
Continuing to make adult speeches about small government to infantile voters, hoping to get their votes, is futile. The GNP must teach “children of all ages” about the U.S. Constitution, republican basics, free enterprise, failed socialism, and adulthood responsibilities. Change the narrative, massively.
Or the GOP can cowardly close its doors, in retreat, to join the Democratic Party. What Republicans cannot do, if they want to survive and thrive, is forget why they’re not Democrats.
Full article at www.americanthinker.com/2012/11/how_republicans_can_rebrand.html#ixzz2CU2ebPp6