How Obama Won

A post mortem of the 2012 campaign continues. So far, it has shown how woefully inadequate the GOP was in getting voters. The much vaunted ORCA program pushed by the Romney campaign failed totally on election day. (There is still some talk of sabotage, but the Romneyites should have been keenly aware of that potential anyway.) The polls they relied on were false. Their television ad buys were poorly chosen and they paid more for them than the Obama campaign.

Fraud was not addressed, nor did most Republican governors and their Republican legislatures in key swing states like Ohio, Nevada, Florida, Pennsylvania and Virginia safeguard their voting systems.

We already had the media against us, but failed to point that out to voters. Romney avoided the Obamacare issue since it brought up the prototype, Romneycare, thus losing an important issue for us. We made fun of their “Julia” life story and guffawed about the war on women. Evidently both hit the mark for “low information voters.”

Romney didn’t have a fire in him and it showed.

Josh Peterson at the Daily Caller dug even deeper into the campaign and showed how much better Obama’s campaign was.

President Barack Obama’s 2012 presidential campaign was the most sophisticated political organization on the planet, concludes a report by the right-leaning D.C.-based digital strategy firm Engage.

In order to understand the Obama campaign’s technology strategy, GOP strategist and Engage President Patrick Ruffini explained in a company blog post that the firm “set about gathering insights, data, and anecdotes from hundreds of news articles, blog posts, interviews, podcasts, and presentations.”

Ruffini’s report attempts to put to rest any suggestion that the two candidates’ campaign operations were comparable. For example, the report states that the Obama campaign’s analytics team employed 50 people, including an embedded analytics team measuring the campaign’s own internal operations. By comparison, the Romney campaign employed a data team of four people.

According to the report, the Obama campaign also had a so-called persuadability score “that modeled how susceptible an individual was to changing their mind based on campaign appeals.”

In addition, the Obama campaign took seriously the decrease in home landline telephone use, especially among young voters. A critical part of the Obama campaign’s get-out-the-vote effort was focused on reaching constituents through Facebook.

Following the election, information continued to surface detailing the massive size and complexity of the campaign’s digital and data operations, forcing some members of Mitt Romney’s defeated campaign to defend their own efforts.

Conservative analysts and pundits focused their anger at the Romney campaign’s political consultants for profiting from one of the GOP’s most expensive losing campaign seasons in history.

“In 2016, Republicans can’t afford to fight the battles of 2012,” Ruffini said. “We have to look forward to the future and start preparing now.”

Ya think?

Our campaign was run like it was 1980 while Obama was in 2020. His people set up camp in Chicago early. They probably started strategizing and setting up offices January 21, 2009. They had money, time and operatives to start their data mining immediately. They set their sights on Romney as the GOP nominee and planned their attack from the beginning. Nothing was overlooked in their campaign. We seem to have overlooked a lot.

Perhaps it is time to drop the phone calls. It’s a radical idea, but it doesn’t seem like the Obama campaign did much of that. Looks like they contacted people via emails and facebook. Let’s face it. Home phone calls are irritating. They always come at the wrong time. They make people angry. Swing state voters get them to the point of nausea. Even if you like a candidate, you become outdone by the continual phone contact.

Getting an email or a note on facebook is a much gentler, direct way to reach people. It is inoffensive. It takes less of your time. It doesn’t interrupt what you’re doing. It is personal.

The RNC needs to reevaluate what it has relied on in the past. The next presidential candidate needs to have all these services at his disposal before the convention. We need some attention getting plans that bypass the media. Surely the brain power on our side can tap into their creativity and correct this.

We need to make sure our state Republican leadership understands the need to prepare the way for the national candidates. Voter ID, culling the dead from the voter rolls and checking to see that voters from one state are not also voting in another would help. So would an end to early voting and a tighter control of the absentee ballot. The time to start on that is now.

This is no time to sit back, breast beat and let the Democrats gloat. Action is required and soon.

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