Still Clueless at the RNC

Professor William Jacobson at the Legal Insurrection blog points out another big flaw in the recent RNC report on what it needs to do to start winning elections. He wrote:

“The RNC rolled out its 100-page report on what went wrong in 2012 and what could be done better.

“The report has 39,136 words in it.

“One word is missing.

“Tells you everything you need to know.

“(He then shows a search in it for the word bloggers. It comes up empty. To contrast he shows a picture of various Democrat bloggers sitting around a conference table.)

“Even when the report does mention ‘social media,’ it’s in the context of getting out the vote or having the party apparatus find a better way to reach voters.

“I would not be surprised if the RNC spoke with some of the salaried conservative media class who share the Washington professional circuit. But did they reach out to the Army of Davids who are the anti-thesis of the consultant model because we mostly don’t get paid or make much money blogging, we do this in our “spare” time, and we are outside D.C.?

“Did the RNC get any input from the great unwashed conservative blogosphere? You wouldn’t know it from the report if it did:

‘We met with, or spoke to more than 2,600 people, both outside Washington and inside the Beltway. We spoke to voters, technical experts, private sector officials, Party members, and elected office holders. We sought out Republicans from all ideological backgrounds. We convened in-depth focus groups with voters in Iowa and Ohio who used to call themselves Republicans, but who left the Party because they thought we weren’t conservative enough or because we were too conservative. We conducted a poll among 2,000 Republican Hispanic voters. We surveyed political practitioners at the state and national level and also conducted a survey of GOP pollsters. We consulted with independent pollsters. And more than 36,000 individuals participated in our online survey to determine priorities and to identify additional volunteers for the Party.’

“For the RNC to produce a 100-page report and not have a single mention of the need to interact with and support the conservative blogosphere tells me that the RNC simply has rearranged the deck chairs on the HMS Consultant.

“We may not be all that, but it’s clear that the RNC doesn’t want us to be any part of that.”

Troubling indeed. Bloggers like myself get nothing out of it but the hope that some people will see the truth that is hidden by the media. I have been disappointed that at the local, state and national level there has been no effort by the party to promote our efforts. They could at the very least connect local and state wide bloggers to build a network that would help promote our party and our candidates’ messages. Clearly, the Obama administration and the DNC have done this.

It would take little effort by our party to do this. It’s more an issue of coordinating blogs than creating or handling them. The cost is minimal. There are even people among us who could greatly abet the party in doing this on the technical side of it.

We Republicans do not need to overlook any venue that can get out the truth. We can’t depend on the old methods to do it. I believe that Romney and the RNC made that mistake in his candidacy. While Romney pursued the old means of getting his message out – fundraising letters, telephone calls and ads on TV that young people never saw because many of them only download shows from various sites – Obama was emailing them, figuring out the issues that matter to voters and going on hip late night shows or radio stations to connect with voters.

It worked.

The main thing the RNC should take away from this is to throw out their previous methods, throw out their consultants, take a new look around and start over.

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